KING'S COLLEGE LONDON
Creating the best arrivals process
for 6,000 students
King's College London approached Campuslife with an issue regarding their incoming students who were feeling overly anxious when starting life in their residences.
We conducted a full communications audit, including site visits and also analysed how prospective students use the King's Residences website and chose their accommodation.
From this, we created and delivered a 10-week email campaign to increase visibility of the accommodation selection process, comprising of student blogs and bespoke video content. We also ran a training workshop for all King's Residences staff and an insight workshop on the student journey.
Email open rates increased from 50% to 85%
Over 8,000 video views and counting
Engagement to King's Residences social media accounts increased by 400%
Nominated by King's College London for 'Collaboration of the Year' award at the Student Accommodation Awards
UNIVERSITY OF EXETER
Co-creating vlog content with students to promote the university's varied accommodation portfolio
The University of Exeter's Accommodation department were struggling to articulate the differences between the wide variety of accommodation they had on offer. This was causing confusion for prospective students and leading to issues with student expectation during arrivals.
We proposed an ambitious peer led approach, working with current students at the University of Exeter to explain, illustrate and promote the residences.
We sourced and ran our Vlog Workshop with relevant students, training them on how to tell a story and vlog appropriately and effectively. All footage was regularly sent back to be worked on by our team of professional editors.
Two videos produced have received over 40,000 views on YouTube to date
#1 result on YouTube from 'Exeter accommodation' search term
Further vlog style work has been commissioned by the University, aimed at Widening Participation students
UNIVERSITY OF SHEFFIELD
Creating a unique, interactive 360º video tour of the university's award-winning accommodation
The University of Sheffield wanted to update their outdated 360º stills photography with something more dynamic to better show off their range of accommodation.
Campuslife used explore:vr, their state of the art interactive 360º video tour platform. Over four filming days, Sheffield's accommodation was captured in immersive 8K 360º video, resulting in nine interactive tours.
We also designed and created a bespoke front-end filter system, complete with floor plans and room prices so prospective students and their parents could fully understand the residences on offer. The final stage was to provide explore:vr training and support to the university's staff, so they can update and change details of the tours where needed.
9 fully interactive 360º video tours
69 individual scenes and
177 interactive points
Over 9,000 views in the first two weeks
Average session time of nearly 5 minutes
OFFICE FOR STUDENTS
Understanding and improving mental wellbeing support for international students
Campuslife is proud to be part of the Office For Students' Mental Wellbeing Challenge competition, working with the University of Nottingham, the University of Leeds, SOAS and Student Minds in helping understand and improve wellbeing support for international students studying in the UK.
Campuslife were selected to be the student insight partner for the project, and are tasked with running international student focus groups at each of the partner campuses to understand and analyse some of the wellbeing issues currently experienced by international students.
We are also designing and building an interactive, online toolkit to be used by the Higher Education sector in providing more informed and effective wellbeing provision. The project is currently ongoing, with a completion date of September 2021.