Serving up success: How Queen Mary generated £100k in meal plan sales in just one week
From slow sales to record-breaking revenue, how we partnered with Queen Mary University of London to revolutionise their campus dining comms and smash their yearly targets in seven days with Browzer Engage.
The challenge
Before Browzer Engage, meal plan sales at Queen Mary were a slow burn.
Without a central hub that students visited daily, promoting catering packages felt like shouting into the void. The information was there, but it was complex and difficult to find.
Students were left confused about the options, and the Residential Life team lacked the ‘digital heartbeat’ needed to turn interest into instant action.
Browzer Engage powers a central resource for students
Since 2020, Queen Mary have used Browzer Engage as the platform for their student-facing Residential Life website.
Over the years we have built up a considerable audience, with students coming back to the platform time and time again as an essential resource to make the most of their time at the University.
By making the Browzer platform the go-to spot for everything from events to laundry info, we created the perfect high-traffic environment to showcase Queen Mary’s catering offer.
The secret sauce to success
One-Click Commerce: We didn’t just describe the meal plans, we linked them directly to the platform. Students could browse, choose and buy in a single sitting.
Integrated Push Comms: Using the platform’s direct link to email and social, the team pushed targeted notifications that drove students straight to the checkout.
Peer-to-Peer Authenticity: We moved away from corporate brochures, using articles and video content that resonated with the student lifestyle.
The results: A commercial masterclass
£100,000 sales in one week!
A stronger community
A big win for cross collaboration between teams
The impact was immediate and record-breaking. Within just seven days of launching the campaign on Browzer Engage, Queen Mary generated £100,000 in meal plan sales.
By the end of the second week, they hadn’t just met their targets, they had surpassed the previous year’s entire sales record.
Beyond the initial financial win, the platform has delivered long-term value. Since 2020, user engagement has grown year-on-year, cementing the department's digital presence.
The platform now serves as a permanent community hub, seamlessly connecting students to everything from wellbeing support to peer-led events.
“Browzer really is the central hub of all the information for our halls. We couldn’t live without it now!”
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