Screenshot%202020-10-16%20at%2012.48_edited.png

DIGITAL COMMUNICATION FOR
SCHOOLS, COLLEGES & SIXTH FORMS

 
Screenshot%202021-05-13%20at%2010.55_edi

HOW A FOCUS ON SOCIAL MEDIA TRANSFORMS RECRUITMENT EFFORTS

Social media is often the first touch point a parent has with a prospective school or sixth form college, so it's vital that your social media leaves a lasting, positive impression.


We've helped a number of institutions achieve their recruitment goals through their social media platforms, helping with both social media management and paid social advertising.

 

CASE STUDY

We helped Cromer Academy, a secondary school in Norfolk, smash their recruitment targets by:

  • Producing an engaging video prospectus

  • Setting up and optimising their YouTube channel

  • Running the video as a paid YouTube advert, targeting parents and guardians in a set catchment area

This mini campaign took the school from their average number of 90 students having Cromer as their first choice to a huge 133, meaning they were oversubsribed.

 

"Our maximum intake of pupils into the year group is 144. At this point we normally have around 90-100 as first / second choice. The data released yesterday confirmed that 166 has already signed up. I believe the video prospectus and youtube channel played a huge part in achieving these goals, so thank you for producing an incredible video for us!”

- Vicky Bumphrey, School Manager, Cromer Academy

 
Screenshot%202020-10-16%20at%2012.42_edited.jpg

THINK BEYOND
YOUR WEBSITE

​Great websites need great content to bring their education offer to life online. We've helped schools and sixth form colleges across the UK with:

360 videos

Allowing parents and students to explore the whole school virtually

Student vlogs

Letting students tell their peers why they love their school or sixth form in engaging, authentic content (with help from us of course!)

Social media content
Giving you the chance to answer questions from parents and show off your school or sixth form on Instagram, Facebook and YouTube livestreams.
Plus stand out content on all your social channels to attract and engage your young audience

 

A VIRTUAL PROSPECTUS
ON FACEBOOK

16,000 views and a school now oversubscribed

During the height of the coronavirus pandemic, Stamford Welland Academy needed an alternative way of showing parents and prospective students around the school while promoting the school's values and ethos.

We worked with stakeholders at the school to create an engaging film led by the voices of current pupils.

Distribution on Stamford Welland Academy's Facebook page saw incredible success, with over 16,000 views and frequent sharing among prospective parents.

See the video here

Screenshot%202021-05-13%20at%2011.15_edi
 
Screenshot_20210513-113710_edited.jpg

VIRTUAL TASTER LESSONS
ON INSTAGRAM LIVE

Reaching prospective sixth form students on the platforms they use the most

MV16 sixth form wanted to provide prospective students with an experience of teaching and learning at the college but during the coronavirus pandemic, lacked the ability to hold in person taster sessions.

Enlisting our help, we devised a series of lessons to be promoted on Instagram and delivered through Instagram Live. 

The lessons were promoted to prospective students through targeted social media advertising on Facebook and Instagram and digital activity packs were available to download from the MV16 website, allowing them to have an active part in each lesson.

We worked with the teachers at the college to design each lesson before going live on Instagram.
Watch the Creative Arts Taster Lesson here.

Finally, to round off the week, we ran four student 'takeovers,' allowing current students to share their lives at the college through Instagram Stories and answer any questions from interested students.
Watch the student takeover here.


 

"Because of COVID, we weren’t able to hold our usual open evening for prospective students and parents. We still wanted to showcase Stamford Welland and all we have to offer, and help parents make a decision on the right secondary school for their children.

We’re absolutely delighted with the result Campuslife have created for us. The reach of the video has been phenomenal, with over 16,000 views on our Facebook page alone! 

We now have a brilliant tool with which to market our school and we hope to continue working with Campuslife in the future.


-' Victoria Lloyd, Principal of Stamford Welland Academy

 

FIND OUT MORE

Thanks for submitting!

 

DOWNLOAD OUR
E-BROCHURE

Learn more about our digital marketing services and how we can help make your
school or sixth form college stand out online.

Schools brochure image
 

Privacy Policy:
Your details will not be used to send unsolicited e-mails, stored for marketing or related purposes.