DIGITAL COMMUNICATION FOR
SCHOOLS, COLLEGES & SIXTH FORMS
DIGITAL FIRST,
REAL WORLD SECOND
That's the order in which students and parents are now making decisions on their choice of education provider.
Make sure your digital presence is one that stands out online and shows what makes your school or sixth form a special place to be.
THINK BEYOND
YOUR WEBSITE
Great websites need great content to bring their education offer to life online. We've helped schools and sixth form colleges across the UK with:
360 videos
Allowing parents and students to explore the whole school virtually
Student vlogs
Letting students tell their peers why they love their school or sixth form in engaging, authentic content (with help from us of course!)
Social media content
Giving you the chance to answer questions from parents and show off your school or sixth form on Instagram, Facebook and YouTube livestreams.
Plus stand out content on all your social channels to attract and engage your young audience
HOW A FOCUS ON SOCIAL MEDIA TRANSFORMS RECRUITMENT EFFORTS
Social media is often the first touch point a parent has with a prospective school or sixth form college.
So it's vital that your social media leaves a lasting, positive impression.
We've helped a number of institutions enhance their social media platforms, achieving incredible
recruitment results.
A VIRTUAL PROSPECTUS
ON FACEBOOK
16,000 views and a school now oversubscribed
During the height of the coronavirus pandemic, Stamford Welland Academy needed an alternative way of showing parents and prospective students around the school while promoting the school's values and ethos.
We worked with stakeholders at the school to create an engaging film led by the voices of current pupils.
Distribution on Stamford Welland Academy's Facebook page saw incredible success, with over 16,000 views and frequent sharing among prospective parents.
See the video here
"Because of COVID, we weren’t able to hold our usual open evening for prospective students and parents. We still wanted to showcase Stamford Welland and all we have to offer, and help parents make a decision on the right secondary school for their children.
We’re absolutely delighted with the result Campuslife have created for us. The reach of the video has been phenomenal, with over 16,000 views on our Facebook page alone!
We now have a brilliant tool with which to market our school and we hope to continue working with Campuslife in the future.
-' Victoria Lloyd, Principal of Stamford Welland Academy
VIRTUAL TASTER LESSONS
ON INSTAGRAM LIVE
Reaching prospective sixth form students on the platforms they use the most
MV16 sixth form wanted to provide prospective students with an experience of teaching and learning at the college but during the coronavirus pandemic, lacked the ability to hold in person taster sessions.
Enlisting our help, we devised a series of lessons to be promoted on Instagram and delivered through Instagram Live.
The lessons were promoted to prospective students through targeted social media advertising on Facebook and Instagram and digital activity packs were available to download from the MV16 website, allowing them to have an active part in each lesson.
We worked with the teachers at the college to design each lesson before going live on Instagram.
Watch the Creative Arts Taster Lesson here.
Finally, to round off the week, we ran four student 'takeovers,' allowing current students to share their lives at the college through Instagram Stories and answer any questions from interested students.
Watch the student takeover here.
DOWNLOAD OUR
E-BROCHURE
Learn more about our digital marketing services and how we can help make your
school or sixth form college stand out online.
CASE STUDY:
MV16 IN 360
A showcase piece in the sixth form college's recruitment content and also used for virtual opening evening events.
This immersive 360 video allows students and parents to explore the college from their own home. With in-person tours currently limited, a 360 video is the best way to feel like you’re there, without actually being there!
360 video means the viewer can move the camera around a full range of movement, seeing classrooms, assembly halls and other facilities the way that students see them.
We included comments from current pupils to tell the story of MV16, relevant to each of the spaces shown.