DIGITAL COMMUNICATION FOR
SCHOOLS, COLLEGES & SIXTH FORMS
HOW A FOCUS ON SOCIAL MEDIA TRANSFORMS RECRUITMENT EFFORTS
Social media is often the first touch point a parent has with a prospective school or sixth form college, so it's vital that your social media leaves a lasting, positive impression.
We've helped a number of institutions achieve their recruitment goals through their social media platforms, helping with both social media management and paid social advertising.
We helped Cromer Academy, a secondary school in Norfolk, smash their recruitment targets by:
Producing an engaging video prospectus
Setting up and optimising their YouTube channel
Running the video as a paid YouTube advert, targeting parents and guardians in a set catchment area
This mini campaign took the school from their average number of 90 students having Cromer as their first choice to a huge 133, meaning they were oversubsribed.
"Our maximum intake of pupils into the year group is 144. At this point we normally have around 90-100 as first / second choice. The data released yesterday confirmed that 166 has already signed up. I believe the video prospectus and youtube channel played a huge part in achieving these goals, so thank you for producing an incredible video for us!”
- Vicky Bumphrey, School Manager, Cromer Academy
Great websites need great content to bring their education offer to life online. We've helped schools and sixth form colleges across the UK with:
Allowing parents and students to explore the whole school virtually
Letting students tell their peers why they love their school or sixth form in engaging, authentic content (with help from us of course!)
Social media content
Giving you the chance to answer questions from parents and show off your school or sixth form on Instagram, Facebook and YouTube livestreams.
Plus stand out content on all your social channels to attract and engage your young audience
A VIRTUAL PROSPECTUS
16,000 views and a school now oversubscribed
During the height of the coronavirus pandemic, Stamford Welland Academy needed an alternative way of showing parents and prospective students around the school while promoting the school's values and ethos.
We worked with stakeholders at the school to create an engaging film led by the voices of current pupils.
Distribution on Stamford Welland Academy's Facebook page saw incredible success, with over 16,000 views and frequent sharing among prospective parents.
See the video here
VIRTUAL TASTER LESSONS
ON INSTAGRAM LIVE
Reaching prospective sixth form students on the platforms they use the most
MV16 sixth form wanted to provide prospective students with an experience of teaching and learning at the college but during the coronavirus pandemic, lacked the ability to hold in person taster sessions.
Enlisting our help, we devised a series of lessons to be promoted on Instagram and delivered through Instagram Live.
The lessons were promoted to prospective students through targeted social media advertising on Facebook and Instagram and digital activity packs were available to download from the MV16 website, allowing them to have an active part in each lesson.
We worked with the teachers at the college to design each lesson before going live on Instagram.
Watch the Creative Arts Taster Lesson here.
Finally, to round off the week, we ran four student 'takeovers,' allowing current students to share their lives at the college through Instagram Stories and answer any questions from interested students.
Watch the student takeover here.