9th February 2018
Campuslife wins marketing support contract from bakery client
Bakery client Butt Foods has commissioned Campuslife to drive and support all their marketing initiatives for the coming year. From planning and managing their PR and social media, to managing their product launch campaigns and innovation programme, Campuslife’s input will be integral to the company’s customer communications. This is yet another example of our expertise in audience understanding and engagement, combined with our results-focused approach to our clients’ business.
Campuslife Client Services Director, Alan Harrison, explains: ‘Butt Foods have chosen our support because they know that we offer a unique combination of strategy and communication skills, and are committed to making a difference to our clients’ businesses. Plus, we’re a fun team to work with and we complement their in-house team perfectly.’
Butt Foods specialises in offering bakery solutions to its food service clients and prides itself on its focused, insight-driven approach. They produce a range of excellent quality products including naan breads, flat breads and sub rolls. Campuslife Content Exec Beth Gordon is responsible for running the PR and social media campaigns together with managing the web content for our client. Beth tells us: "One of the first campaigns we’ll be working on is the launch of baked products perfect for street food – which is one of the most popular, exciting and fast-growing trends in casual dining. Will we have to sample lots of street food? Almost certainly. It’s a tough job, but someone has to do it. We’re just glad it’s us!’