5th December 2017
It's a hot topic, and it has been for quite some time now, but who has the answer when it comes to student retention? Some universities have a clear actionable plan in place, others don't. Whatever your position on the subject, there's a number of things you can do to increase your retention rates.
1. Set them off on the right foot.
Starting anything new can be daunting and confusing. But it doesn’t have to be.
When they first set foot on campus you’ll no doubt have a lot of information to communicate to your students, and the way you do that is key to their level of engagement.
Make it boring and a chore, and chances are that’s exactly the way they’ll see it. Make it fun, simple and engaging and they will happily complete the tasks you’re asking of them.
2. Build a community.
University should be a place where your students feel empowered and engaged, from the minute they arrive. If you can build a community both in and out of the classroom you’ll be well on your way to building a network of students that will help battle those feelings of isolation.
3. Be mobile.
Make sure your student services extend to mobile devices. You know their smartphones are a huge part of their lives so your content needs to be accessible by it.
4. Intervention programmes.
It’s inevitable that some students are going to struggle at university, and there’s a range of reasons why. Academic struggles, problems at home, mental health issues, not getting along with flatmates are just a few examples. The key is to try and deal with the problem before it’s too late.
If your university has resources in place to help students struggling with financial issues, let your student community know! Have workshops in place to help students with integrating into student life? Let them know! You get the idea.
5. Work together.
Pooling all of your available resources together is a positive step to increase student retention; it doesn’t all come down to one person or department.
An at risk student is more likely to succeed if the university has crafted a comprehensive approach when it comes to retention. Often this would mean combining those that first notice the issue with financial aid and student affairs. Doing this will help to provide a realistic, manageable financial solution together with taking the necessary steps to make sure the student makes the most of every available resource and support service.
If you’d like to see what Campuslife can do to help boost your retention rates, we’d love to chat with you:
0113 274 2875